Brand Identity for Bao Gao Club, signature dumpling brand based in Berlin.

For everything Bao Gao Club, our design approach is to visually capture the pure comfort and joy these little morsels bring. The Brand mascot was born, encapsulating the feeling of a comforting bao and the feeling of sharing these dumplings moments. The brand mascot opens up ways to be expressive and playful with our signature dumplings and foodie moments.

We want people to feel comforted, crave our food and maybe even drool a little bit. We are inviting our guests to get the sensation of real flavours of China, celebrate the love of dumplings and transcend to land of texture, taste and aroma.

Our ambition for our brand identity is to be everything drool-worthy, from our colour palette, typography, illustration to our photography. Capturing heritage meets modernity in our colours, the softness and plump aesthetics in our illustrations, all encapsulated to what we call bao language.