Launched a series of interviews with Casio Edifice showcasing entrepreneurs to discuss unpopular topics. Failures and mistakes are part of the process of growing and learning new skills. It is very crucial within start up businesses and we partnered up with four entrepreneurs to discuss their own journeys and share their own f*ck ups along the way.

Facilitating Casio Edifice in sharing authentic and real stories behind entrepreneur journeys with their audience. Discussing expectations vs. reality of an entrepreneur; that always moving forward rather than instantly expecting to be at the top.

This took form in a series of videos across Casio Edifice social and digital platforms and adapted for short form content across Instagram and Instagram stories.