[Kat Von D]
The Big Kiss
The Big Kiss
[Overview]
An experiential brand launch for Kat Von D’s cosmetics range in the UK. This involved digital and social assets, including a giant lipstick pop-up installation at King’s Cross with an appearance from Kat Von D herself. The project involved designs of event print material: event signage, promotional materials, reverse graffiti pavement advertising, digital and social assets.
Collaborating with Debenhams launch of Kat Von D Cosmetics exclusively, involving a countdown on Debenhams social channels as well as creating a digital screen in their Oxford Street Flagship store to live feed selfies captured with the giant lipstick.
A short film celebrating Gore-tex 40th Anniversary showcasing how the Gore-tex fabric had been at the forefront of many key events around the world throughout the years. Collaboration with illustrators and design team, involving art direction and collaborating on design and motion.
The Illustration look and feel took a technical and geometric form with a mix of organic grand landscapes to represent the science behind Gore-tex allowing adventurers to feel empowered explore the elements.
[Information]
Design, Motion
Client Kat Von D
Agency 1000heads
Design across campaign project content and print materials.
